How Technology Is Changing How We Treat mit o feniksie

I am 2 years to Ryan Holiday's book"Trust Me, I am working". Never much of a PR person, I learned quickly from his nonfictional accounts of being a"media manipulator" that marketing can be everything once you've built a great product. Since I have to return the book by 12/20 to the San Diego Public LibraryI figured that this is a great time to write down my notes as a blog article.

Quotes in"Trust Me, I'm Lying"

"We play with their rules long enough and it becomes our match" --

"Social media isn't a set of tools to permit individuals to communicate with people. It is a set of embedding mechanisms to permit technology to use people to communicate with each other, in an orgy of self-organizing... The Matrix had it wrong. You're not the batter power in a worldwide, human-enslaving AI, you are somewhat more valuable. You Are a Part of the switching circuitry"

-Venkatesh Rao (Entrepreneur in residence at Xerox)

"it is a prime example of the feminist blogosphere's tendency to tap into the industry force of what I have begun to consider as"outrage planet" -- the frequently occurring firestorms awakened on mainstream, for-profit, woman-targeted blogs like Jezebel and also, to a lesser level, Slate's own XX Factor and Salon's Broadsheet. They're triggered by authors that are compelling readers to feel what the authors assert is righteously indignant rage but which is actually only petty jealousy, cleverly promoted as feminism. All these firestorms are great for page-view-pimping bloggy business."

"Companies should anticipate a full-scale, organized attack from critics. One that will simultaneously overrun blog remarks, Facebook fan pages, along with an onslaught of sites, leading to mainstream press appeal. Begin by creating a social media disasters plan and developing inner fire drills to expect what could happen."

"Our illusions are the house where we live; they are our information, our heroes, our experience, our types of art, our very experience."

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-Daniel Boorstin

Exercise Advice from the Novel

Control your Wikipedia page (use any press mention from sites or conventional media)

Study the top stories and you will notice a pattern: the top stories all polarize poeple. If you create it threaten people's 3 Bs -- behaviour, belief, or belongings -- you receive a massive virus-like dispersion

Write stuff bloggers can post immediately with no work. Feed them their own lies"assist them trick their readers"

Silence on sites is the worst.

Faking leaks with email editor (from various sources) can operate if you have the Ideal connections

Media historian W.J. Cfambell once recognized the identifying mark of yellow journalism as follows:

Prominent headlines that screamed excitement concerning utlimately unimportant news

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Luxury use of pictures (often of little significance )

Shade comics plus a big, thick Sunday supplement

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Ostentatious aid of the underdog causes

Use of anonymous sources

Prominent policy of high society and occasions

Concepts in the book

Ongoing Narrative /Iterative Reporting -harm is already done, there's no such thing. Iterative reporting is bullshit, people treat news headlines as"cultural fact", the damage is already done, even it's a baseless accusation.

Faking escapes with email editor (from different sources)

By way of instance, each image is not the same load display = more pageviews (short term vs. long-term metrics). Usability vs. profitability -- publishers are concentrated liberally on pageviews, but in the long term, consumer trust will be significant. Meanwhile, irresponsible bloggers are making millions from sensationalizing untrue stories.

Snark -- mortal weapon (humour in its own dark form. Another online illustration: Hot Chicks with Douchebags

All that occurs -> All that's known by media --All that is newsworthy ->All that is printed as information -> All that spreads. This is the systematic restricting of the information seen by the public

My website Action List / Lessons from the Book

Headlines matter

Websites hold a Good Deal of power

The ideal contacts in the right sites in a certain sector hold tons of sway. Example: Apple announcements

Building a brand new site with high viral traction (however with the ideal user metrics in your mind ) can take off quickly. Sites like Watch Mojo, Ebaumsworld, Break.com, ride the wave of copying content from others, organized in a digestible way that consumers can quickly disperse. Millions of dollars are made this way while resources are never credited. There has to be a means to do both.

There is a demand for a reputable news source, or a business specific source that doesn't pander to"mass hysteria". Example: refinery29.com