I'm 2 years late to Ryan Holiday's book"Trust Me, I'm Lying". Never much of a PR person, I learned quickly from his nonfictional account of being a"media manipulator" that advertising can be everything once you've built a fantastic product. Since I must return the book by 12/20 to the San Diego Public LibraryI figured that this is a great time to write my notes down as a blog article.
Quotes in"Trust Me, I'm working"
"Social networking isn't a set of tools to allow humans to communicate with humans. It is a pair of embedding mechanisms to allow technology to use humans to communicate with each other, in an orgy of self-organizing... The Matrix had it wrong. You are not the batter power in a worldwide, human-enslaving AI, you're slightly more precious. You Are a Part of the switching circuitry"
-Venkatesh Rao (Entrepreneur in residence at Xerox)
"It's a prime example of the feminist blogosphere's tendency to tap into the market force of what I have begun to think of as"outrage planet" -- the regularly occurring firestorms stirred up on mainstream, for-profit, woman-targeted blogs like Jezebel as well, to a lesser level, Slate's own XX Factor and Salon's Broadsheet. They are triggered by writers that are compelling readers to feel what the writers claim is righteously indignant rage but which is actually just petty jealousy, cleverly promoted as feminism. These firestorms are great for page-view-pimping bloggy business."
-Emily Gould out of Slate.com
"Companies should expect a full-scale, organized attack from critics. One which will concurrently overrun blog comments, Facebook fan pages, and an onslaught of sites, leading to mainstream press allure. Start by developing a social media disasters plan and growing internal fire drills to anticipate what could happen."
-Jeremiah Owyang
"Our illusions are the house where we live; they are our information, our personalities, our experience, our types of artwork, our very experience."
Exercise Advice in the Book
Control your Wikipedia page (use any press mention from blogs or traditional media)
Study the top stories and you will see a pattern: the top stories all polarize poeple. If you create it endanger people's 3 Bs -- behavior, belief, or belongings -- you get a huge virus-like dispersion
Write stuff bloggers can post immediately without any work. Feed them their own lies"help them trick their readers"
Loaded headlines are popular
Silence on blogs is the worst.
Faking leaks with email editor (from different sources) can operate if You've Got the jak zagadać do dziewczyny na gg Ideal connections
Media historian W.J. Cfambell once recognized the identifying markers of yellow journalism as follows:
Prominent headlines that cried excitement about utlimately unimportant news
Luxury use of pictures (often of little relevance)
Imposters, frauds, and faked interviews
Color comics and a big, thick Sunday supplement
Ostentatious aid of this underdog causes
Use of anonymous sources
Prominent policy of high society and events
Concepts in the book
Ongoing Narrative /Iterative Reporting -harm is already done, there is no such thing. Iterative reporting is bullshit, folks treat news headlines as"cultural fact", the damage is already done, even it it is a baseless accusation.
Faking leaks with email editor (from various sources)
The Psychology of Error -- Errors and errors get rewarded, causes outrage = pageviews = cash
For example, each picture is a different load screen = more pageviews (short term vs. long term metrics). Usability vs. profitability -- publishers are focused blindly on pageviews, but in the long term, consumer trust will be important. Meanwhile, reckless bloggers are making countless sensationalizing stories that are untrue.
Snark -- deadly weapon (humour in its own dark form. Another online example: Hot Chicks using Douchebags
All that happens -> All that is understood by media --> All that is newsworthy ->All that is published as news -> All that spreads. This is the systematic restricting of this information seen by the public
My Action List / Courses in the Novel
Websites hold a Good Deal of power
The right contacts at the ideal sites in a specific industry hold tons of sway. Example: Apple announcements
Building a new site with high viral traction (but with the ideal user metrics in mind) can take off quickly. Sites like Watch Mojo, Ebaumsworld, Break.com, ride the tide of copying content from others, organized in a digestible manner that consumers can quickly disperse. Millions of dollars are created this way while sources are never credited. There must be a means to do both.
There's a need for a reputable news source, or an industry specific source that does not pander to"mass hysteria". Case in point: refinery29.com